Salesforce Marketing Cloud Account Engagement

4,1
Gesamtbewertung
Bewertungen

4,1
Gesamtbewertung
Bewertungen

Über Salesforce Marketing Cloud Account Engagement

Pardot, ein Salesforce-Unternehmen, wurde für Organisationen geschaffen, deren Schwerpunkt auf B2B- (Business-to-Business)-Vertrieb und Marketing Automation liegt. Dieses E-Mail-Marketingsystem bietet automatisierte Unterstützung für langfristigere und mehrstufige Entscheidungen im Zusammenhang mit B2B-Verkäufen. Die Pardot-Suite umfasst Produkte mit Funktionen, die Lead-Management, Batch-E-Mail-Marketing, einen Startseiten-Builder, automatisiertes Drip-Marketing und Echtzeit-Verkaufswarnungen umfassen. Die Enterprise Edition bietet erweiterte Funktionen wie nutzerdefinierte Sicherheitskontrollen, mehr Speicherplatz und eine dedizierte IP-Adresse. In Kombination mit Salesforce Engage können sich Vertriebsangestellte über ihre Mobilgeräte in Echtzeit verbinden, um unter anderem Kampagnen zu liefern, Benachrichtigungen zu erhalten, über Trends zu berichten und Gmail-E-Mails zu verfolgen. Das SaaS-Modell (Software-as-a-Service) von Pardot basiert auf der Salesforce-Plattform und lässt sich in Salesforce sowie Microsoft CRM, SugarCRM und NetSuite integrieren.
Salesforce Marketing Cloud Account Engagement Software - 1
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Salesforce Marketing Cloud Account Engagement Software - 5
Salesforce Marketing Cloud Account Engagement Video
Salesforce Marketing Cloud Account Engagement Software - 1 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 2 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 3 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 4 - Vorschau
Salesforce Marketing Cloud Account Engagement Software - 5 - Vorschau

Salesforce Marketing Cloud Account Engagement Preis

Salesforce Marketing Cloud Account Engagement bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von Salesforce Marketing Cloud Account Engagement ist ab $ 1 250,00/Monat verfügbar.

Startpreis:
$ 1 250,00/Monat
Kostenlose Version:
Nein
Kostenlose Testversion:
Ja

Alternativen für Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement Erfahrungen

Funktionsbewertung

Preis-Leistungs-Verhältnis
3,8
Funktionalität
4,0
Bedienkomfort
3,8
Kundenbetreuung
3,9
Muhammad Daud
Muhammad Daud
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 19.7.2022

Boosting a business with Pardot

Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses.

Vorteile

I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy.

Nachteile

Pardot is quite expensive and really advance to manage.

In Betracht gezogene Alternativen

Keap und Mailchimp

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

I found Pardot to be more advanced than other platforms in terms of functionality, marketing campaign and automation tools.
Verifizierter Rezensent
  • Branche: Non-Profit-Organisation Management
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
4
Kundenbetreuung
4

5
Bewertet am 7.12.2019

Pardot Helps us Treat Each Donor as an Individual

Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vorteile

We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Nachteile

We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

In Betracht gezogene Alternativen

Campaign Monitor by Marigold, Mailchimp und Marketo Engage

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.

Zuvor genutzte Software

Campaign Monitor by Marigold

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.
Verifizierter Rezensent
  • Branche: Computer-Software
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
2
Funktionen
2
Bedienkomfort
3
Kundenbetreuung
1

2
Bewertet am 12.12.2019

Bite the bullet and invest in a better tool

Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Vorteile

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Nachteile

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Melanie
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 26.3.2024

You will never go back to any other email marketing software

Very positive we have encouraged other offices to adopt this platform

Vorteile

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Nachteile

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Charu
Charu
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
4
Funktionen
4
Bedienkomfort
4
Kundenbetreuung
4

4
Bewertet am 4.4.2020

Power-packed Marketing Automation Tool

A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.

Vorteile

We get real time activity updates of our prospects from the lead deck functionality

Awesome customer support

Ease of usage, is highly customisable

As it's a Salesforce product now the ease of integration with the CRM is mind blowing

Nachteile

I would say the makers of this product are a little money minded.

A lot of functionalities are only available for the PRO users like API access and A/B testing

Also, not many integrations are possible using this product

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