Über Moosend

Moosend ist eine cloudbasierte Marketing-Automation-Software, die Unternehmen bei der Verwaltung von Abonnentenlisten, Kundensegmentierung, Produktempfehlungen, Zielseiten und Abonnementformularen unterstützt. Zu den wichtigsten Funktionen gehören Lead-Management, Kampagnenmanagement, Multi-Channel-Marketing, Website-Besucherverfolgung, Lead-Scoring, Kontaktmanagement und Spam-Prüfung. Mit der E-Mail-Marketinglösung können Teams Kampagnen erstellen und personalisieren, Zielgruppen auf der Grundlage des Website- oder E-Mail-Verhaltens segmentieren und Geschäftsstrategien anhand von Analysen erstellen, die durch die Verfolgung von Klicks, Öffnungen, sozialen Anteilen und Abmeldungen erfasst werden. Nutzer können automatisierte Workflows mithilfe des Drag-and-drop-Builders und anpassbarer Vorlagen erstellen. Darüber hinaus können Marketingfachleute mit Moosend Ereignisse, Filter und Aktionen einrichten, die als Auslöser für die Automatisierung verschiedener Arbeitsabläufe dienen.  Moosend hilft Managenden bei der Erstellung von Berichten über Up- und Cross-Selling, abgebrochene Verkaufsprozesse, Nachfüllungen und mehr, um die Entscheidungsfindung zu erleichtern und die Verkaufsleistung zu steigern. Das Tool hat eine API, die die Einbindung in bestehende Systeme und Anwendungen von Dritten wie Zapier, Integromat, MailChimp, Magento, WooCommerce, Drupal, Google Contacts, Unbounce und andere erleichtert.
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Moosend Preis

Moosend bietet eine Gratisversion und eine kostenlose Testversion. Die kostenpflichtige Version von Moosend ist ab $ 9,00/Monat verfügbar.

Startpreis:
$ 9,00/Monat
Kostenlose Version:
Ja
Kostenlose Testversion:
Ja

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Moosend Erfahrungen

Funktionsbewertung

Preis-Leistungs-Verhältnis
4,7
Funktionalität
4,5
Bedienkomfort
4,6
Kundenbetreuung
4,7
Dipak
  • Branche: Verlagswesen
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 5.1.2019

Big features in small package

Vorteile

Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

Nachteile

No cons as per say, we are in talks with them to add additional triggers for journey building which is very specific to our case at the moment. but this is also technically not a con as we can yet continue sending the campaigns using custom field value update trigger.

Verifizierter Rezensent
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Täglich für 1-5 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 28.12.2020

If you're looking for the best ESP, LOOK NO FURTHER.

I'm confident I will be using Moosend for the very long-term. Moosend offers everything I'm looking for and are eager to improve. Support is AMAZING, top notch, I've been blown away with the reporting features, the platform is super easy, intuitive and FUN to use,.. . I could keep going! I'm seriously happy with my experience.

There are these businesseses/software providers that make running my business a pain, difficult, stressful. I try to stay away from these or switch to something else ASAP when I come across them.

Then there are businesses/software providers like Moosend. That make my life easier, running my business more profitable, more fun and overall BETTER. I've been using Moosend for about a month and this is more than enough to know that I will be using them for a very, very long time and that they're the best ESP for my business. I could go on and on. If there are any negative reviews, ignore them. Just try them out for yourself, if you have an agency, switch one of your clients or something to test it out and you'll see for yourself.

Vorteile

- The free subaccount feature with basic whitelabel functionalities, all for free or included even in the most basic paid plan.
- The top notch, first class, friendly support team. Seriously, this is worth gold. I would never ever use another software in my business that doesn't offer great live chat support. This is a must. Whenever I have a question, I don't waste any time. I just ask and usually I have a response within 5-30 minutes. Sometimes straight away. Especially when a conversation is rolling.
- The report features. I was blown away when I realised how detailed the reporting is, even in the basic version. And then there's premium reporting available which I don't have yet... I can only imagine how fantastic that must be.
- Their willingness to implement new features and how they listen to user feedback!! This is a really important thing. I've never come across a service provider that is as eager to implement new features as Moosend. They have already scheduled tons of new updates and features. They even have a Trello board where customers can come in and upvote feature requests as well as post their own. Absolutely amazing.
- Their pricing. Super affordable, fair. From experience I can say that this type of pricing structure is superior to having to pay for sending x amount of emails per month. IF it's affordable at least. Not like some other, bigger providers. This is a really big and important plus.
- There's probably even more I'm forgetting right now!

Nachteile

Nothing, really. Except that the whitelabel functionality currently has some holes that need to be filled. I was assured though that they have lots of changes lined up in this regard. So I'm just patiently waiting for those to be implemented. If they nail the pricing structure on those plans as well, Moosend will be the PERFECT solution for both agencies as well as individuals.

In Betracht gezogene Alternativen

ActiveCampaign, SendX und Sendinblue

Gründe für den Wechsel zu Moosend

- Better pricing - Better (and free!) white label functionalities - Much more attractive, easy to use interface - More features - Better reputation in regards to deliverability and support - Live chat (must for me) - ...
Correy
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für 1-5 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
1
Funktionen
2
Bedienkomfort
2
Kundenbetreuung
1

1
Bewertet am 5.8.2020

One of the worst e-mail marketing products that I have ever used

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.

Vorteile

Moosend is cheaper compared its core competition.

Nachteile

There is a reason for Moosend positioning itself as a cheaper alternative to other email marketing and automation providers. Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features. But the worst of all - it appears that Moosend has reputation issues with anything related to Yahoo!, Aol and Verizon. No matter how good your own sender reputation is, how clean your lists are, or how good your content is, thousands of your customers might not receive your campaigns due to Moosend's IP issues. Also, you will probably need to contact to mail providers directly to get status updates. It is a small company so you would expect things to move faster. However the technical/customer support is not only extremely slow but also unresponsive to your essential inquiries.

Shaikat
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Wöchentlich für 1-5 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 26.12.2022

Excellent Email Marketing Solution for Small Businesses

Great value for the money.

Vorteile

Moosend is a prominent email automation tool for a great price. I like their easy-to-use user interface, attractive template library, and overall workflow. You'll love this tool if you're a small business owner or a mid-level email marketer. They have significantly improved since their initial launch, and I appreciate their effort and commitment to their users.

Nachteile

They have a 30-day trial, which is suitable for checking out their features. But no free plan, so if you're just getting started or have a very limited number of subscribers, you can use free alternatives.

Jacob
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
3
Bedienkomfort
4
Kundenbetreuung
5

4
Bewertet am 5.2.2021

Moosend Customer Service is Excellent

Overall in terms of value, I highly recommend using it especially for people who have a larger list and don't send email frequently.

Vorteile

I recently experienced an error with a Zapier app and their customer service resolved the issue in under 12 hours. They even reached out to me telling me to retry. With larger companies, you often have to contact them for a status update.

Nachteile

They are frequently making updates to the functionality and UI/UX. It doesn't have the polish or simplicity that I liked with Mailchimp but it is getting better. Creating a message in their automation tool is different from their main campaign builder so it isn't as user friendly.

In Betracht gezogene Alternativen

ConvertKit und HubSpot Marketing Hub

Warum Moosend gewählt wurde

I have experience using Mailchimp, HubSpot, and SendFox for email marketing. I moved to Moosend from Mailchimp after they changed their pricing model making it too expensive for a non-frequent sender.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Moosend

The monthly pricing for my list size was the most affordable. I also liked how they offered email automation.

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