Klaviyo Erfahrungen

Vorteile

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Nachteile

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

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Sendinblue

Warum Klaviyo gewählt wurde

For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

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Mailchimp

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Klaviyo is more focused on e-commerce which is my primary focus.

Vorteile

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Nachteile

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Vorteile

Really easy tool to make your marketing emails look great. Have used other ESP and this one made our emails look really professional.

Nachteile

It isn't a full CRM tool so expensive to have additional to HubSpot the CRM we use.

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Mailchimp

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Based on feedback and recommendations

Vorteile

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Nachteile

Deliverability is a concern. Support is slow to respond.

Vorteile

What I like the most about the Klaviyo Platform is the ability to understand user journeys and tie that directly to business objectives.

Nachteile

It has a few quirks, like the dashboard not loading when you have a large amount of data but you can still export to a CSV file.

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Omnisend

Warum Klaviyo gewählt wurde

I needed a more robust platform.

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Mailchimp

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Better features

Vorteile

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Nachteile

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Vorteile

1. Very easy to setup the account
2. Amazing flow templates
3. High quality email templates library
4. Top level of analytics
5. Site tracking with all events
6. Customer Journey

Nachteile

1. Email reply tracking feature is missing

Vorteile

UI was some of the cleanest options out there. Segmentation and filter options are easy to navigate and implement

Nachteile

Deliverability was the main con for Klaviyo and was the reason we started looking for other options.

Vorteile

Klaviyo has been an instrumental part of our email marketing strategy. With its powerful and intuitive features, it allows us to segment our customer base and send highly targeted emails that lead to higher open rates, click-throughs, and sales. It also helps us stay engaged with our customers by providing customizations such as automated welcome emails and personalized campaigns. Klaviyo is a must-have for any business looking to drive more sales via email marketing!

Nachteile

I have not been able to discover any negative aspects so far.

Vorteile

It's easy to use, easy to set up and works well

Nachteile

Not much to dislike, it's got everything I need and I really like the interface

Vorteile

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Nachteile

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.

I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Vorteile

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Nachteile

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Vorteile

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Nachteile

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Vorteile

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Nachteile

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Vorteile

I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results!

Nachteile

Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary!

Vorteile

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Nachteile

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Vorteile

It is very easy to create unique customer lists and segments with Klaviyo, this makes appropriately targeting customers a breeze!

Nachteile

The analytics dashboards can be a little hard to read at times. Klaviyo offers lots of different insights to view and sorting them takes a bit of learning.

Vorteile

The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Nachteile

Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky.

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Zapier

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More developed features out of beta

Vorteile

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Nachteile

They could make pricing a little more advantageous for their clients.

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Mailchimp

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Klaviyo has all the necessary features.

Vorteile

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

Nachteile

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

Vorteile

It's very user friendly and can be well understood by new users. Very helpful support team! Quick learning videos that really help with self learning.

Nachteile

I wish they had more options to create a more targeted segment to send emails. Although there is a lot one can play around with but some more can help target customers as per their behavior.

Vorteile

Klaviyo offers different features that really helps you to implement all the tactics necessary in your email strategy. From segment creation, database management, promotions, email campaigns, product cross-selling and up-selling, and automated flows emails that respond to your subscribers browsing/shopping behavior.

Nachteile

There's is one detail and we found about this when we were creating our B2B loyalty flow, is that Klaviyo and Shopify doesn't seem to be fully 100% integrated, so when it comes discount codes that have been already used or are expired, Shoppify doesn't communicates that to Klaviyo, and you may encounter some customer services issues because codes not working the way it should.

Vorteile

User segmentation and event tracking & triggering in Klaviyo have no comparison. The platform allows infinite customisation in email flows and campaigns.

Nachteile

I've used Klaviyo for 5+ years now and their customer support is getting slower and more unhelpful every day. Klaviyo seems to have shifted their focus to new features development, without making sure the existing ones work a they should. Results of this? Their customer's enquiries/support tickets increase every day and the quality of the support is hitting zero.

As a business owner myself, digital marketing specialist and member of two web agencies I can tell you that if you have a problem with Klaviyo today, you're alone and need to work out a solution yourself.

Vorteile

I like that they have an abundance of help articles and how to's and that customer support is an email or chat away and are always very helpful, even when I was just being blind or stupid.

Nachteile

I don't like that I cannot organize into folders the images in my library.

Vorteile

Klaviyo was the first major email marketing platform that I used in my career, and it was an excellent starting point due to it's user-friendly interface and simple-to-navigate features. I was able to quickly learn how to design and deploy emails, setup automations and workflows, and create audience segmentations based on a wide variety of filters.

Nachteile

Klaviyo's actual email builder was a bit limited in its design options. Because of this, most of our emails looked standardized without much variation between designs. Oftentimes, emails would look different than seen in the design preview, making it essential to send internal test emails prior to deployment.