ActiveCampaign Erfahrungen

Vorteile

Als ich mich einmal eingefunden habe in den Prozess, empfinde ich das Handling als einfach

Nachteile

Von meiner Sicht aus und zum heutigen Stand habe ich nichts auszusetzen.

Vorteile

Es ist einfach zu bedienen und hat jede Menge Funktionen die meinem Business helfen zu wachsen

Nachteile

Eine leichte Übersicht über die Aktivität der einzelnen Abonnenten wäre hilfreich, um zu sehen, wer nicht aktiv ist und schon länger keine Emails geöffnet hat

Vorteile

Die Abo-Formulare sind sehr einfach zu erstellen und es gibt viele Connectoren zu CMS sowie anderen Marketing-Tools.

Nachteile

Das Tool hat Probleme mit WooCommerce und so werden Bestellungen fälschlicherweise 7h später in ActiveCampaign getrackt, wodurch Automatisierungen, welche die gekauften Produkte als Bedingung haben, nicht (stabil) funktionieren. Trotz mehrmaliger Nachfrage beim Support seit Monaten keine Lösung. Eine Verzögerung der Automatisierung ist zwar mithilfe von Zapier möglich, aber ändert nichts am Problem. Der Support ist leider nur auf Englisch.

Vorteile

Durch das einfache Anlegen von Automationen erhält der Webseitenbesucher alle wichtigen Informationen per Mouseclick.
Die Kampagnen lassen sich gut planen und die Kunden können gezielt mit Tags kategorisiert werden, so dass die Kampagnen zielgenau funktionieren.

Nachteile

Die Grafische Aufmachung könnte etwas schöner sein bei den Briefen.

Vorteile

Wenn man sich erstmal reingefunden hat, ist das Programm recht übersichtlich. Für mich sind die Automationen sehr hilfreich.

Nachteile

Mir fehlen immer mal wieder Erläuterungen zum Verständnis.

Vorteile

Preis und bereitgestellte Funktionen sind prima. Daher hebt sich AC auch positiv von der meist teureren Konkurrenz ab. Da man eine Paketgröße und dadurch die entsprechenden Funktionen wählen kann, ist ein individuelles Angebot möglich - je nach Nutzen.

Nachteile

Die Benutzerfreundlichkeit ist für Anfänger nicht ganz einfach. Eine Marketing-Kampagne zum ersten Mal zu erstellen dauert daher am Anfang etwas länger. Im kleinen Paket sind nicht alle Funktionen enthalten, wodurch man genau überlegen sollte, was macht braucht und was nicht.

Vorteile

E-Mail Adressmanagement, NEwsletter Versand

Nachteile

Die Befehle in der AUtomatisierung sind teilweise nicth so verständlich

Vorteile

Newsletteranmeldung, Kampagnen. Mailsereien

Nachteile

Sehr komplex. Am Anfang geht es nicht ohne ausgelagerte Hilfe die beazhlt werden muss.

Vorteile

Die Möglichkeiten die Active Campaign uns bietet

Nachteile

Den recht hohen Preis, ab und an etwas zu kompliziert

Vorteile

Die Automatisierung erleichtert den Kontakt zu den Kunden und ich kann mich in dieser Zeit um andere Dinge kümmern.

Nachteile

Dazu kenne ich mich noch zu wenig aus. Für mich dürfte es noch intuitiver bedienbar sein, so dass ich alles alleine erledigen kann. Jedoch habe ich mich auch noch nicht so intensiv schulen lassen.

Vorteile

Formularfunktion, einfache Einbindung in Wordpress

Nachteile

Automation hat für mich nicht funktioniert

Vorteile

It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you

Nachteile

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.

I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

In Betracht gezogene Alternativen

ConvertKit und HubSpot Marketing Hub

Warum ActiveCampaign gewählt wurde

I made research and wanted a more robust solution. I compared Active campaign against hubspot and convertkit and I preferred Active Campaign

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

Better price (against Hubspot) So many more functions (Against convertkit and others)

Vorteile

Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.

Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.

We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Nachteile

Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

Vorteile

Ease of designing an email and storing graphic assets

Nachteile

Site navigation- confusing. I get bounced around.

Vorteile

We used to really like Active Campaign, se used it for most of our Landing Pages and Marketing sequences.

Nachteile

Not a good customer support, really hard to reach and super difficult to get problems solved

Vorteile

ActiveCampaign is an amazing tool for automating your marketing campaigns. It makes it easy to create, manage and track multiple campaigns with its simple and intuitive interface. You can set up automated emails, create segmented lists, and even use its powerful analytics to track the performance of campaigns. The customer support team is always there to help, and the pricing is very reasonable.

Nachteile

The only downside to using ActiveCampaign is that it can be a bit overwhelming for beginners. It has a lot of features, and it can take some time to learn how to use them all. Additionally, the reports are not as detailed as some other services, so it may be hard to get a full picture of how your campaigns are performing.

Vorteile

I particularly appreciated the variety of tools and features offered by Activ Campagne. The platform offers a wide range of intuitive tools to make it easier to send and track marketing campaigns and more complex marketing tasks. Plus, built-in APIs allow complex campaigns and processes to be instantly planned and managed. Finally, the excellent customer service ensures that users receive the information they need when they need it.

Nachteile

What I liked least about ActiveCampaign is its price. Although the platform offers excellent value for money, the price may be prohibitive for some companies on a budget. Moreover, very advanced features may also exceed their capabilities. However, I think for companies with the budget, the platform is a great option.

In Betracht gezogene Alternativen

AWeber

Zuvor genutzte Software

Mailchimp

Vorteile

Powerful computerization highlights: ActiveCampaign gives a broad scope of mechanization includes that empower organizations to robotize their advertising efforts and deals processes. This incorporates computerized email crusades, lead sustaining, and work process computerization.Customization: ActiveCampaign is exceptionally adaptable, permitting organizations to fit their advertising efforts and mechanization work processes to their particular necessities.Multi-channel promoting: ActiveCampaign upholds multi-channel showcasing, including email, SMS, online entertainment, and then some. This assists organizations with arriving at clients on their favored channels and further develop commitment.High level division: ActiveCampaign gives progressed division includes that permit organizations to target explicit fragments of their crowd with customized content and offers.Brilliant client care: ActiveCampaign has gained notoriety for giving excellent client service, including telephone, visit, and email support, as well as a broad information base.

Nachteile

Steep expectation to absorb information: ActiveCampaign's tremendous scope of highlights and customization choices can make it hard for new clients to learn and explore the stage.Restricted detailing: ActiveCampaign's revealing highlights are restricted contrasted with other email showcasing stages, making it trying to follow and examine execution measurements.Estimating: ActiveCampaign's evaluating is higher than a portion of its rivals, making it more expensive for private ventures or new businesses.No local CRM: ActiveCampaign doesn't have a local CRM, which can be a disservice for organizations searching for a complete promoting and deals arrangement.Restricted plan choices: ActiveCampaign's email plan choices are restricted contrasted with a portion of its rivals, making it challenging to make outwardly engaging messages.

Vorteile

In my organization, we have used ActiveCampaign to manage and automate our email communication. We have found it to be an incredible software that improves our customer experience with effective marketing tactics. The email template builder is versatile and has helped us create different on-brand templates. The analytics provided by the software is also profound, helping us track visibility and engagement. ActiveCampaign provides all basic functionality, including creating landing pages, collecting emails, automatically sending emails, and tagging clients, making it easy for beginners to use. The cost is reasonable, making it a great option for small to medium-sized businesses. The support team is also responsive, providing answers to basic questions within 24 hours. Overall, I highly recommend ActiveCampaign to anyone looking to automate their email campaigns and improve their customer experience.

Nachteile

It is frustrating to be limited to only one email address for each contact. Many individuals nowadays have multiple email addresses, and although I understand the potential for abuse with multiple addresses, this limitation does not solve the problem at hand.

Vorteile

As a user of ActiveCampaign, I appreciated the ease of use and flexibility of the software. Creating marketing automation campaigns is simple and intuitive, with options to customize emails based on contact behaviors and automation triggers. ActiveCampaign also offers a library of professional email templates to help you get started quickly.In addition, ActiveCampaign offers analytics and performance tracking tools to help you understand the impact of your marketing automation campaigns. You can track open rates, click-through rates, and conversion rates, as well as more advanced analytics to continuously improve your campaigns.

Nachteile

However, it is important to note that the price of ActiveCampaign may be a bit steep for small businesses or limited budgets. Additionally, the user interface can seem a bit complex for new users, although the help and training resources available are helpful.Overall, I highly recommend ActiveCampaign for businesses looking to maximize the impact of their marketing automation campaigns. The comprehensive features and intuitive user interface make ActiveCampaign a great choice for companies of all sizes looking to improve their customer communications.

Vorteile

What I like most about ActiveCampaign is that there is no required credit card and a free trial. This software is trusted in over 170 countries. I love using the drag-and-drop automation builder, they have pre-built automation. It is effortless to navigate and use. The Actions are easy to use and there are multiple options. I also like that there are no coding skills required. It's an instant set up which is excellent and convenient.

Nachteile

What I least like about ActiveCampaign is that there are no free plans, and the free trial only lasts 14 days. The customer chat box could be a little more helpful with specific questions or concerns.

Vorteile

ActiveCampaign is crazy powerful and has so many features that make it a fabulous selection for email marketing software. I've used a few different email marketing programs and definitely think ActiveCampaign is the best - the tagging features are way superior to a lot of the entry level offerings and the automations are fantastic. On top of this, the service is brilliant and I feel confident in the team's ability to help me with any issues I'm experiencing.

Nachteile

Because it is so powerful, it can be a little confusing to new users who aren't tech-savvy. There is plenty of education though, so I do believe it is worth pursuing.

In Betracht gezogene Alternativen

ConvertKit und Drip

Warum ActiveCampaign gewählt wurde

Mailchimp's automation and tagging options weren't sophisticated enough for my needs.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu ActiveCampaign

The pricing was far better for what was available and I had real life recommendations from other users.

Vorteile

A step up from most Email Marketing tools that brings a powerful Marketing CRM and automation system. Highly competitive against the enterprise grade platforms of Hubspot and Marketo. Brings much of the day to day functionality you will typically need and avoids a lot of the excess and bloat of the larger enterprise platforms.

Easy to setup and build automations and campaigns.

Very cost effective Marketing Automation CRM that integrates well with all other Enterprise tools

Nachteile

Field management and auto-fill functionality is lack.

Email/Templates builder while works well is very rigid and locks in to the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Marketo Engage

Warum ActiveCampaign gewählt wurde

Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses

Zuvor genutzte Software

Unbounce und Mailchimp

Gründe für den Wechsel zu ActiveCampaign

Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses

Vorteile

Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.

Nachteile

There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.

Vorteile

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Nachteile

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

In Betracht gezogene Alternativen

Salesforce Marketing Cloud

Gründe für den Wechsel zu ActiveCampaign

We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well.