Drip Erfahrungen

Vorteile

We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

Nachteile

It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

In Betracht gezogene Alternativen

Moosend, GetResponse und AWeber

Warum Drip gewählt wurde

It's the most appropriate, and we liked the tool features and dashboard.

Zuvor genutzte Software

ActiveCampaign, Lead Gen & CRM (formerly SharpSpring), Moosend und GetResponse

Gründe für den Wechsel zu Drip

We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way!

Vorteile

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Nachteile

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.

I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

In Betracht gezogene Alternativen

Klaviyo

Warum Drip gewählt wurde

Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Drip

We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!

Vorteile

The automation is top-notch. When it works.

Nachteile

The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

Vorteile

I like the easy of use and all the integrations that Drip provides. It is very useful to my business.

Nachteile

I do not have what to dislike in Drip. They do what they have to do.

In Betracht gezogene Alternativen

Zoho Mail

Zuvor genutzte Software

ActiveCampaign und Mailchimp

Gründe für den Wechsel zu Drip

Because Drip has more automations needed for a business owner.

Vorteile

The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult?

Nachteile

Few advanced features like recording sales owners are missing along with advanced formula fields.

In Betracht gezogene Alternativen

Mailchimp

Warum Drip gewählt wurde

Primilarly pricing but as you use it you realize why other software are priced the way they are.

Zuvor genutzte Software

Freshsales

Vorteile

Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

Nachteile

The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

Vorteile

Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

Nachteile

It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

Vorteile

I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading.

Nachteile

The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website.

In Betracht gezogene Alternativen

Keap

Warum Drip gewählt wurde

Because we needed something related to E-Commerce and not just email-driven.

Gründe für den Wechsel zu Drip

Because it is the best option in it's niche.

Vorteile

We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do.

Nachteile

There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software.

Vorteile

I love how drip can segment your audience. Everyone knows that's its biggest feature

Nachteile

I honestly can't think of a single negative besides it costs a lot

Vorteile

Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

Nachteile

The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Vorteile

Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was.

Nachteile

It's occasionally buggy with our RSS feed
Also, the reporting sucks, as it's a whole day before analytics appear after an email send

In Betracht gezogene Alternativen

AWeber

Warum Drip gewählt wurde

AC was too hard to use

Zuvor genutzte Software

ActiveCampaign

Gründe für den Wechsel zu Drip

Cost, ease of use

Vorteile

The design and interface is beautiful and very easy to use. I can imagine that even people completely new to email marketing would figure it out very easily. Great email builder tool. Easy to integrate.

Nachteile

Our primary issue was with the magento integration and it only pulling in some of our customer data. Ex: It would show that we had just over 10k customers, which is a fraction of the real number. When we switched to Klaviyo it displayed correctly.

Vorteile

We handle a lot of our email marketing through Drip and we're able to set up some complex workflows and rules to save a lot of time, while still offering our own customers a good, consistent experience.

Nachteile

Drip's UI can change quite a lot, and their latest move to a side menu (instead of a top menu) has added a lot of clicks to everyday work. The menus used to have a hover effect, so you could select a sub item with one click. The new design requires a click to activate the menu, and a second click to select the subitem. You multiply this over the days you use Drip and this really adds up.

I also find it disruptive that I can't save my preferred views in each category. I have my own sign-in and yet the views for broadcasts (single emails) always defaults to no tags. I'd much prefer to see the newsletters and webinar emails that I send, while filtering out the sales emails that are also in that list.

Vorteile

I think this is the most flexible and powerful amongst all the marketing automation tools out there.
- easy to segment your subscribers with tag
- liquid function adding flexibilities and power to the tool.
- plenty of direct integration with many popular tools

Nachteile

They recently increased their rate while giving only a short notice to all their users (12 days if I remember correctly), not very cool. They decided to proceed ahead despite a lot of negative feedback.
Also noticing them start focusing on E-commerce store rather than blogger/ creator.

Vorteile

Drip is a marketing automation platform, not just an email distribution system. It does so much more than send email blasts. It helps you qualify and nurture leads, leading to a better experience for your customers and you!

Nachteile

It takes a while to learn how to use all the features, specifically the rules, workflows, tags and custom fields. However, once you learn the basics, it's simple to maintain.

Vorteile

Automated workflows for list management and adding/removing tags makes for an incredible ability to segment and automate your subscribers! Blows mailchimp out of the water!

Nachteile

There's a steep learning curve, but it's really as simple as it gets. Not a lot of good support for HTML emails, but that's okay--and they're making improvements.

Vorteile

Drip is an excellent mid-grade option for marketing automation. Here's the long and short of it: Most people think they need fancy all-in-one automation solutions that include web, shopping carts, etc. But those needs are all better served by better platforms. Drip does one thing and one thing well: E-mail. This is where you really need proper automation. And the Javascript snippets allow you to properly integrate with everything else. Unless you're scaling up to the Hubspot level, Drip is your best bet for email and marketing automation.

Nachteile

The tracking links Drip uses to track user behavior have the nasty side effect of triggering virus software on some people's email programs, not even allowing them to go through links. This is a major software flaw and should be addressed.

Vorteile

It has integrated well with our custom website. Since we don't use shopify or anything like that, it was difficult to find a solution for email marketing that would integrate with our site. So far there have been a few hiccups, but overall I'm happy with what we are seeing.

Nachteile

I have not been impressed with the customer support I have received. Apparently, we are paying enough to get a dedicated customer success rep, but he doesn't seem to have answers to many questions I am asking. It has been mildly frustrating.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Vorteile

Uses tags & segments instead of creating multiple list so you have a person in the database once instead of multiple times like other systems

Easy to create workflows/automations and creating rules for simple tasks like adding a tag or starting or stopping a campaign.

Can have multiple lines of business under one account. I have 3 separate lists in 1 drip account

Easy to see each subscribers activity and scores

Nachteile

There doesn't appear to be a way to see who opened an email from within a campaign. You can see how many opened it as a number and a percentage of those who were sent it, but cannot drill down to see which people opened it without having to go to the individual subscriber

Support is slow, it can take many days to get a response. Even with a chat option many times no one is available to chat

Vorteile

Ease of setting up workflows and subcriber tags. The ability to qualify my leads with a lead score.. the integrations with other software is awesome!

Nachteile

So many choices, one can get confused between campaigns and workflows and when to use which.

Vorteile

My favorite feature of Drip is its powerful automation capabilities. It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences. This has revolutionized the way we work.

Nachteile

Nothing, everything works as expected for us and we're definitely enjoying every feature.

Vorteile

(1) Dynamic content for easy personalization
(2) Drag + drop workflows that are really easy to use
(3) Text-based emails for stellar delivery

Nachteile

Honestly, not much! I LOVE Drip and recommend it to every client it's right for.

Vorteile

I like the workflow and rules capability. Also the unlimited tags and the easy integration with Salesforce and Zapier is important for me. Support is usually fast, friendly and competent.

Nachteile

Sometimes, the app could be faster. Also, there is not a preview function for one-off emails. Sometimes, it takes too long until an immediate broadcast is sent out.

Vorteile

Total flexibility. You can separate your prospects infinitely.

Nachteile

Very complicated to program. A person who does this for me is very intelligent and experienced. He's done a great job but it's required much time on the phone with drip.