Adobe Campaign Erfahrungen

Vorteile

Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.

Nachteile

I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.

Vorteile

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Nachteile

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Vorteile

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Nachteile

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Vorteile

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Nachteile

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Vorteile

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Nachteile

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Vorteile

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Nachteile

Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Vorteile

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Nachteile

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Vorteile

Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.

Nachteile

Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.

Vorteile

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Nachteile

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Vorteile

I love the creativity of Adobe software and what it allows me to do.

Nachteile

There is a steep learning curve but well worth the time investment.

Vorteile

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Nachteile

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Vorteile

Easy of use and training. Also really enjoy the analytics features.

Nachteile

The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)

Vorteile

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Nachteile

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

Vorteile

Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Nachteile

Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

Vorteile

I like the fact that there are many options in Campaign that allow you to customize it depending on your personal needs. Availability of automatic report analysis and email tracking.

Nachteile

To maximize my return, I needed to devote time to full-fledged study, which turned out to be very long and difficult, requiring repeated calls to the support service.

Vorteile

A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself

Nachteile

It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era

Vorteile

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.

Nachteile

To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.

Vorteile

Marketing analytics and data management is an extremely smooth and easy process when working with Adobe Marketing Cloud! We have been extremely happy with the data we are able to realize when working with this platform!

Nachteile

We haven't had a lot of issues so far working with Adobe on this, we've got their full suite of services including Photo Shop!

Vorteile

Once you set it up, the software does the work for you.

Nachteile

It has a steep learning curve.

Vorteile

Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.

Nachteile

Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.

Vorteile

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Nachteile

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Vorteile

It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Nachteile

the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.

Vorteile

Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.

Nachteile

You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.

Vorteile

1. Excellent tools
2. Great customer service
3. Good price if with other Adobe products
4. Great layouts
5. Easy to Access

Nachteile

1. It requires a learning curve
2. Expensive if you don't have other Adobe products
3. Not as simple across platforms

Vorteile

I can access my files everywhere no matter what computer I'm using which is essential when you're a business person on the go constantly.

Nachteile

The price of it is a bit more expensive than it should be and sometimes it can act slow, but overall, the ability to use this everywhere outweighs the bad.