Nutzerbewertungen im Überblick
Über Adobe Campaign
Adobe Campaign ist eine Marketing-Automation-Plattform, die in der E-Mail-Automatisierung, -Zustellung und -Berichterstattung verwendet wird. Mit dieser Lösung kannst du dynamische Kampagnen über E-Mail, mobile Plattformen,...
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Nutzerbewertungen zu Adobe Campaign durchsuchen
Alle Bewertungen zu Adobe Campaign Filter anwenden

- Branche: Informationstechnologie & -dienste
- Unternehmensgröße: 501–1 000 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
Best Marketing product
I can happily say that I have had great moment from the time I started using this great product. It has led to faster growth of our company and empowered our marketing and sales team effectively.
Vorteile
This great product enables us to send email with advertisement of our products and services to our customers regularly. We are able to monitor our customers journey and heed to fulfil their needs.
Nachteile
I have never experienced any challenging situation from the performance of this platform since we deployed it in our organization.

- Branche: Gesundheit, Wellness & Fitness
- Unternehmensgröße: 10 000+ Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
A quite complete marketing tool.
Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.
Vorteile
With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.
Nachteile
The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.
- Branche: Luxusgüter & Schmuck
- Unternehmensgröße: 1 001–5 000 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Great for campaign management, analytics should be improved
Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools
Vorteile
The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.
Nachteile
The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)
In Betracht gezogene Alternativen
Salesforce Marketing CloudWarum Adobe Campaign gewählt wurde
In order to better integrate with other Adobe tools already in place, especially Adobe Analytics and create a single customer view with CRM toolsGründe für den Wechsel zu Adobe Campaign
An easier integration with existing tools and CRM platformDie besten Alternativen zu Adobe Campaign

- Branche: Personalbeschaffung & -besetzung
- Unternehmensgröße: 1 001–5 000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Most helpful email marketing tool
Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.
Vorteile
Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.
Nachteile
The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Great tool, slow customer service.
Vorteile
Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.
Nachteile
Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.
- Branche: Marketing & Werbung
- Unternehmensgröße: 2–10 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
You get what you pay for
Vorteile
Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.
Nachteile
Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.
- Weitere für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
It is a program that allows you to manage marketing or advertising campaigns controlling every...
Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.
Vorteile
This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.
Nachteile
I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

- Branche: Metallabbau
- Unternehmensgröße: 1 001–5 000 Mitarbeiter
- Weitere für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Versatile and effective product
Adobe Campaign is a strong tool for modern digitalizes agencies and organizations that appreciate effective planning and management of email marketing campaigns. I would say it provides standard services.
Vorteile
Adobe Campaign is a set of solutions that help me to manage my company information and monitor the performance of my cross-channel campaigns from single platform. It has been the perfect tool that provides reliable services with advanced features.
Nachteile
Adobe campaign is providing amazing services and let us not face any issue. I really like the way it manages all the functions and develop them in efficient ways.
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für 1-5 Monate genutzt
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Quelle der Bewertung
Once you take the dive into Adobe, it is so worth it!
Vorteile
Adobe Marketing Cloud is great for creating, customizing, and keeping track of all of your content across different marketing channels. You can make each piece of content customized and personal, and because it is all on Adobe, everything talks to each other and connects well.
Nachteile
I don't think this is an issue with my computer since it is new, but opening up Adobe programs always takes a good 10-20 seconds. I know this is minor, but sometimes when you need to create or check something QUICK, Adobe lags a bit.
- Branche: Rundfunkmedien
- Unternehmensgröße: 11–50 Mitarbeiter
- Wöchentlich für 6-12 Monate genutzt
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Quelle der Bewertung
A great way to "get the word out"
We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.
Vorteile
I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!
Nachteile
I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!
- Unternehmensgröße: 11–50 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Attract more B2B clients with great brochures and Ads
Vorteile
It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.
Nachteile
The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.
- Branche: Kosmetik
- Unternehmensgröße: 201–500 Mitarbeiter
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Adobe Campaign is a Top-Notch CRM
Really, really great product. We moved from a legacy CRM tool that provided us with almost no analytics, and their team wouldn't truly support the legacy CRM that we we're using (somewhat understandable). Adobe has really great campaign building tools, a solid wiziwig feature that allowed us to outsource some work. I also really enjoy the interface and email sending features. Solid product and I would recommend. However, make sure your contract is very detailed and your document of work is itemized and specific.
Vorteile
Easy of use and training. Also really enjoy the analytics features.
Nachteile
The Customer Support can be somewhat suspect at times, but their implementation team was helpful. Also, everything will cost money (although this should go without saying for any mainstay company of Adobe's size)
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Great platform but many flows
Vorteile
Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.
Nachteile
Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.
- Branche: Krankenhausversorgung & Gesundheitswesen
- Unternehmensgröße: 51–200 Mitarbeiter
- Täglich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Useful tool for my work
this tool is very helpful and the best tool for working and I use it daily
Vorteile
This is software is perfect for my work and I deal with it easy.
Nachteile
Its price is hight minly. I advice them to reduce the price.
- Branche: Marketing & Werbung
- Unternehmensgröße: 1 001–5 000 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Steller platform for complex multinational firms
Recommended for clients with high degree of engagement needs for customer experience to attract prospects. Not recommended for intranet or more application functionality based sites.
Vorteile
Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.
Nachteile
Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)
- Branche: Medizinische Geräte
- Unternehmensgröße: 501–1 000 Mitarbeiter
- Täglich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Best email automation software available
We implemented Adobe Campaign Manager six months ago and we are very happy with it. We are now able to run multiple campaigns simultaneously without much effort.
Vorteile
Ability to send personalized emails to each audience. Simultaneously.
Nachteile
Takes time to set up. More than originally thought.
- Branche: Informationsdienst
- Unternehmensgröße: Selbstständig
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Get better at yourself with adobe
good experience
Vorteile
A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself
Nachteile
It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era
- Branche: Marketing & Werbung
- Unternehmensgröße: 201–500 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Great For Automation
We use it for our automation and scheduling of online activities
Vorteile
A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools
Nachteile
It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done
- Branche: Computer-Software
- Unternehmensgröße: 51–200 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Updates rarely come out
Vorteile
We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.
Nachteile
I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.
- Branche: Medizinische Geräte
- Täglich für 6-12 Monate genutzt
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Quelle der Bewertung
Steep Learning Curve, But Worth It
We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.
Vorteile
Once you set it up, the software does the work for you.
Nachteile
It has a steep learning curve.
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Best of the best
Vorteile
Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.
Nachteile
Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.
- Branche: Medienproduktion
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
Totally Recommended!
Vorteile
I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.
Nachteile
The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.
- Weitere für Mehr als 2 Jahre genutzt
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Quelle der Bewertung
Cost an arm and a leg
Vorteile
It was easy to use and send documents. I loved the software and the whole concept of e-signatures.
Nachteile
the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.
- Branche: Marketing & Werbung
- Unternehmensgröße: 11–50 Mitarbeiter
- Weitere für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
The perfect tool for marketing analysis
If you can afford it and if it makes sense for your business I recommend using Adobe Marketing Suite.
Vorteile
Adobe products provide you will all the tools you need to monitor analytics from all your marketing channels. The data is able to be easily extracted and interpreted.
Nachteile
You can get much of the same data by using Google Analytics for free however Adobe is meant for businesses with large data which is why you pay the higher prices.
- Unternehmensgröße: 2–10 Mitarbeiter
- Wöchentlich für Mehr als 1 Jahr genutzt
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Quelle der Bewertung
One of the best marketing cloud marketing platform on the market.
Vorteile
Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.
Nachteile
It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.