Salesforce Marketing Cloud Account Engagement Erfahrungen

Vorteile

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Nachteile

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

In Betracht gezogene Alternativen

ActiveCampaign und Marketo Engage

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Greater functionality and alignment with Salesforce

Zuvor genutzte Software

ActiveCampaign

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Alignment with Salesforce

Vorteile

Mobile-friendly, personalized emails can be created and sent using powerful email campaign management tools. It helps you segment and target your audience effectively. Can-Spam compliance features to ensure that all emails adhere to legal requirements. Access control and permission features to manage user roles and permissions. Collaboration tools to help teams work together more effectively.Integration with other Salesforce products for seamless data exchange and cross-functional visibility.

Nachteile

This platform reuires training or expertise to fully utilise its features.

Vorteile

Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Nachteile

Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

Vorteile

A good tool for summarizing results about potential customers, it saves time by reducing the time needed to create content. This program is suitable for different types of companies, regardless of their size or activity. They have good and fast customer support. easy to use.

Nachteile

Reports may sometimes be prepared in an unacceptable manner. It needs training at the beginning of use by specialists, but after that it is very easy to use. There may be some problems with integrations. The dashboard needs to be a bit simple to use.

Vorteile

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Nachteile

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.

Vorteile

It integrates with Salesforce very easily which, I assume, is the only reason why anybody might ever consider using it.

Nachteile

It offers very limited set of features, which don't work quite as expected, the support is terribly lazy, and all that comes at a price much higher than that of the competition.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Because of its integration with Salesforce but later we found out that other products integrate just as well.

Vorteile

I loved the demo given to me by an expert who sold me on the ease of the technical set up and use of Pardot.

Nachteile

The technical setup was far too technical for me. The cost was over SENSITIVE CONTENT HIDDEN a month and we never got it up and running after 7 months of trying. They later recommended using a third party company for technical implementation as it was too technical for a somewhat technical person. Our developer and technical team members did not have the time to implement themselves as it was a full time position to setup technically.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Vorteile

Account engagement gauges how actively involved customers are with a brand's marketing communications, making it a crucial indicator for companies using Salesforce Marketing Cloud.

Nachteile

For companies with little expertise in marketing technology, the platform can be complicated and challenging to use. For some companies, the cost may also be a deterrent because it can be higher than the cost of some other marketing automation choices.

Vorteile

Salesforce Marketing Cloud Account Engagement lets you personalize your communication with prospects and customers based on their past interactions with your brand.The platform allows you to communicate with your audiences across multiple channels, such as social media, email, mobile, and web. You may automate a variety of marketing operations, including lead nurturing, and email campaigns.

Nachteile

Since Salesforce Marketing Cloud Account Engagement is a complete platform with many features and capabilities, some users, especially those who are new to the platform may find it difficult.It could take some time and effort to learn how to use the platform because it is a large and complicated platform. Also, the platform can be costly, especially for startups or smaller companies with limited budgets.

Vorteile

I found the ability to automate and streamline our marketing efforts to be the best feature. With automated lead capture, targeted messaging, and personalized content, we were able to improve our customer engagement and conversion rates. Additionally, the reporting and analytics features allowed us to track our return on investment and optimize our marketing strategies for improved business performance.

Nachteile

One issue was the cost of the software, which can be expensive for small businesses or organizations with limited budgets. Another challenge was the learning curve involved in setting up and customizing the automation workflows and campaigns. Additionally, the integration with other software tools could sometimes be tricky and require additional technical support.

Vorteile

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Nachteile

Lead routing is not available. I am looking for in-built round-robin routing functionality.

In Betracht gezogene Alternativen

Marketo Engage

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Price and getting in-house integration with our current CRM SFDC.

Zuvor genutzte Software

HubSpot Marketing Hub

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.

Vorteile

It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Nachteile

It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

The environment we deployed Pardot was a Salesforce client, thus it didn't make sense to use any other 'marketing tool', as it would have meant lots of integration patches / glue.

Vorteile

We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field.

Nachteile

There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant.

Vorteile

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Nachteile

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

Vorteile

Pardot has a huge number of features that allow you to control, split and quickly view your customer lists. It is also awesome being able to get this information into Salesforce.

Another feature I love is the customer behavior tracking. It makes it simple to get an understanding of what a prospect is interested in. We can then tailor our message to this prospect. For example, if we identify someone is from a specific State (in the U.S.A) then we can share a link in an email that is information only about that State.

The scoring feature is also great because you can quickly see the interest of a current prospect and then notify the correct sales agent to reach out.

Nachteile

There are 2 things that frustrate me about Pardot. The learning curve and intuitiveness is very poor. It takes a long time to figure out what pieces are where. On top of that, I have used Pardot for almost 2 years and I still figuring stuff out.

It has a ton of features but figuring them all out is mind-boggling.

The other thing that is irritating is the email builder. It just isn't intuitive. You have a tiny screen to make any edits and adding things (like custom information) is hard to find most times.

Then you have to sync this email to the HTML version. Every time I have clicked that button the email syncs but I have to spend 5-10 extra minutes fixing the syntax issues that come about from the sync. I feel that process should work much more seamlessly.

Vorteile

The biggest Pro for our organization is the tie-in to Salesforce. Adding Pardot as our bolt-on marketing automation platform allows us to connect seamlessly to our Salesforce CRM and utilize most all of the data that we're already capturing there. Developing detailed email logic, engagement programs and drip campaigns has really improved our growth marketing practice.

Nachteile

At times, the tool can be challenging to find the correct solution for what you're trying to accomplish. I've spent many hours in Salesforce's help section and the Pardot user community (as well as searching other areas of the web) to find answers to specific questions. That said, the questions that I've had, usually have been answered already by other users or I can collaborate with other users outside our org to find a solution.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Vorteile

Great integration with Salesforce CRM as expected. Lots of guides, resources are available along with an active community.

Nachteile

Multiple ways of accomplishing the same results make it a tad bit confusing. Also, in-built connectors are limited as compared to some of the other alternatives.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Marketo Engage

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

To move to the Salesforce ecosystem

Zuvor genutzte Software

HubSpot Marketing Hub

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Integration with SFDC, pricing structure.

Vorteile

1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI
2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function )
3) slick customer journey canvas that is highly visual
4) fairly priced (in comparison with the other MA vendors)

Nachteile

1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone
2) it would be great if there were more native connectors to it.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Marketo Engage

Vorteile

I love how easy it is to start automated workflows, send autoresponders based on contact engagement and do all around data tracking. The integration with Salesforce allows for easy data maintenance and gives a high quality hand off between marketing and sales. The engagement and information on all campaigns your leads and contacts are apart of can easily be viewed on the Salesforce records for quick access for Sales to see. Custom redirects are also one of the best features that Pardot has because you can utilize them on all SoMe platforms for prospect tracking and provide more quality on certain links on your website.

Nachteile

The customer support team for Salesforce and Pardot is not great. It can take months for them to get back to you. Which, could highly impact your automations if you can't solve a problem. You're better off asking the Pardot community via Twitter or a Salesforce Community for any questions you have.

Vorteile

Powerful marketing automation tool that integrates extremely well with the Salesforce platform. Easy to learn, hard to master.

Nachteile

Things have improved, but considering it's under the same roof as Salesforce, the integration is clearly an afterthought. I think it does it better than other tools, but not as well as it could have been.

Vorteile

The UI is fantastic and super intuitive. Feels good to use, which is important as we use this daily.

Nachteile

Implementation was cookie-cutter and conducted by a Third Party, which didn't take into consideration any of our business processes.

As a result, we lost the ability to fully automate a large portion of the platform.

Support is the absolute worst. Their live in-app chat has now disappeared completely, but even before this it was impossible to reach anyone or get a decent answer regarding most problems. Forget about their Knowledgebase, as you need to buy a separate Salesforce licence to access it.

Warning: If you're buying this, you will NEED a technical front end developer to integrate it properly into your website, design forms to match, build email templates and landing pages. You COULD use their stock templates, but they're not device responsive and are super bland.

Vorteile

Wonderful tracking for leads and creation of drip campaigns. Any company who’s expanding their lead generation efforts and looking to hasten the velocity of closing prospects will definitely find this useful, especially since it is connected to Salesforce.

Nachteile

Interface and usability needs a lot of improvement. Functionalities for creatives and marketers can become too time-consuming and limiting, especially in terms of customisation of drip emails.

In Betracht gezogene Alternativen

Intercom

Warum Salesforce Marketing Cloud Account Engagement gewählt wurde

Administrative decision.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Administrative decision.

Vorteile

I love the ability to have insight into customer activity and to create marketing campaigns. From a marketing perspective Pardot is an amazing tool. However my role is in more of a sales role so I tend to lean on the features of Salesforce much more. I appreciate the tie into sales force and how I am able to create reports and customer lists very easily in Pardot. It has greatly expanded the communication that I am able to have with customers. I work closely with the marketing team to delivery targeted messages which we were unable to do in the past.

Nachteile

My biggest frustration comes from the Salesforce/Pardot relationship. I wish that the terms in salesforce were the same used in Pardot, it is a bit of a learning curve especially when you are getting up to speed and working within two different departments. For example campaigns in salesforce are completely different than campaigns in Pardot.

Vorteile

Easy to set up and use. Many customization options and high quality.

Nachteile

Suppot is a bit cumbersome and takes too long.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Salesforce Marketing Cloud Account Engagement

Better Salesforce integration

Vorteile

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Nachteile

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot