Klaviyo Erfahrungen

Vorteile

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Nachteile

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

In Betracht gezogene Alternativen

ConvertKit und Drip

Warum Klaviyo gewählt wurde

There are annoying bugs in Mailchimp or missing features which Klaviyo does beautifully. Most of those issues are related to emails within a drip (flow in Klaviyo). Rearranging the order of emails, reusing blocks from one email in another one without recreating from scratch, creating multiple branches within a drip based on subscriber criteria, A/B testing your emails in a drip, all those are critical and only in Klaviyo.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

I heard good things about it from others, seemed more versatile and matched to our needs.

Vorteile

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Nachteile

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

In Betracht gezogene Alternativen

Brevo

Warum Klaviyo gewählt wurde

For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

Klaviyo is more focused on e-commerce which is my primary focus.

Vorteile

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Nachteile

Deliverability is a concern. Support is slow to respond.

Vorteile

Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc.

Nachteile

Css editor is okay but would need additional software or programming skills to make high class emails.

In Betracht gezogene Alternativen

Omnisend und HubSpot CRM

Warum Klaviyo gewählt wurde

Better automation features, better integrations with commerce platforms.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

Pricing and it suited better for our mid-sized company.

Vorteile

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Nachteile

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.

Vorteile

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Nachteile

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Vorteile

Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies

Nachteile

Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.

Vorteile

The campaign flow is the best part of this app. You can automate when the emails are sent basis the action taken by your users and even their responses. There are numerous pre existing flows which will definitely fit your use case or even if they don't, there are many thirds party developers who provide flows. You can even build your own flows from scratch.

Nachteile

Its expensive, considering that they position themselves as the go to email automation app for e commerce sites, you are sure to fall in their highest pricing tier which is again not sufficient with just 15000 emails per month.

In Betracht gezogene Alternativen

Brevo

Gründe für den Wechsel zu Klaviyo

Because of their email templates and automation flows.

Vorteile

Klaviyo is a great base to automate customer contact over email, SMS, in-app notifications, and on the internet.

Nachteile

Klaviyo's only downfall is when it came to email deliverability. Emails would bounce when sent from Klaviyo which caused some issues. This is not a major issue though.

Vorteile

Easy integration and set up process. I was able to get up an running in under 2 hours. They have a ton of prebuilt flows and automations to get the most bang for you dollar. Their support team is super helpful.

Nachteile

The UI takes a few a minutes to get used to, but this is the case with most softwares.

Vorteile

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Nachteile

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.

I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Vorteile

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Nachteile

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Vorteile

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Nachteile

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Vorteile

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Nachteile

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Vorteile

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Nachteile

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Vorteile

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Nachteile

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Vorteile

I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to create new campaigns by using the ready-made templates provided by Klaviyo, and I also like the ease of importing and preparing contact lists and also scheduling send dates. I appreciate the excellent reports that Klaviyo provides us with, which give us a comprehensive analysis of the interaction of customers with our campaigns, and we can determine by means of these reports the extent of the success of those campaigns.

Nachteile

I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times.

Vorteile

Klaviyo is honestly amazing. We have 260,000 contacts and spend $2100 a month. I love how much revenue it generates for us!

Nachteile

I would say just more integrations would help.

In Betracht gezogene Alternativen

Mailchimp

Warum Klaviyo gewählt wurde

Klaviyo had more offerings

Zuvor genutzte Software

ConvertKit

Vorteile

Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets.

Nachteile

Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt.

Vorteile

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

Nachteile

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

Vorteile

It's very user friendly and can be well understood by new users. Very helpful support team! Quick learning videos that really help with self learning.

Nachteile

I wish they had more options to create a more targeted segment to send emails. Although there is a lot one can play around with but some more can help target customers as per their behavior.

Vorteile

love that you can combine email and sms marketing, the ecommerce automation, the prebuilt templates which helps first time user, social advertising and the integration of many different software. you can complete almost all your marketing on it and to grow your revenue.

Nachteile

sometimes you come across some customer services rep that lack the ability. price increase

Vorteile

There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!

Nachteile

The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

Vorteile

This is by far the best email marketing software I’ve ever used. It’s easy to set up and use, very self-explanatory, has every function you could want and is a great value for money compared to competitors.

Nachteile

Absolutely nothing. I’ve had only great experiences with Klaviyo, both the actual software and their customer support who are top notch.

Vorteile

It integrates with a lot of CMS services/softwares, it's easy to use, it's versatile, and Klaviyo is a great company

Nachteile

I guess it could be a little cheaper, but I believe you get what you pay for.

In Betracht gezogene Alternativen

Mailchimp