MailerLite Erfahrungen

Vorteile

Meine Kund*innen kann ich persönlich in meinem Newsletter ansprechen.

Nachteile

Dazu fällt mir nichts ein. Wenn ich eine Idee habe, welche ich nicht lösen kann, dann hilft mir der Support immer sehr schnell weiter.

Vorteile

Support , Tools , Übersicht , Einfach zu bedienen

Nachteile

Das die Seite noch nicht in deutsch umgewandelt ist nur in , English ist .

Vorteile

As a newbie to email marketing, I wished for an email management software that would be suitable for beginners. The instructor for an email campaign class mentioned that she recommended MailerLite for such folks as me and I am glad that she did! I recall attempting to use MailChimp and found it difficult to navigate through and not as intuitive as I liked. For Constant Contact, I did use that when I consulted for a small company but disliked the limited options.

I also am intrigued by the MailerLite Academy and want to enroll in that.

Nachteile

The *only* thing that I dislike is that I, along with others in my class, didn't care for the background elements in the landing page templates. We all thought that we could modify the red color to a different color to match our background to no avail. It took some ingenuity but I did end up creating a landing page that I really like.

In Betracht gezogene Alternativen

Mailchimp und AWeber

Gründe für den Wechsel zu MailerLite

As this is my first brand website, I wanted a management program that was geared towards beginners. I was already stressed out by designing my website and getting used to the nuances of my particular theme. Mailer Lite made it easy for me. As this was my first campaign and embed form, it did take me some time. I am rather picky about how things look so that does factor into that equation!

Vorteile

It's cheap. You have also landing page / website builder included.

Nachteile

A lot of bugs and issues. I think we are weekly in contact with customer support. This platform has a lot of potential, but still has a lot of work to do with improving the technology.

In Betracht gezogene Alternativen

GetResponse und Mailchimp

Warum MailerLite gewählt wurde

We used Klaviyo when we had an E-Commerce shop in our previous start-up because it has a very good integration with Shopify. It's much more expensive and it doesn't have the website/Landing page builder that Mailerlite has. So, the price and features are what made us change. However, there are still a lot of bugs in this software.

Zuvor genutzte Software

Klaviyo

Gründe für den Wechsel zu MailerLite

Price & Website/LP builder, and integration with Stripe to sell digital products

Vorteile

The idea of sending an email to remind your customers that you are here!!

Nachteile

Not so simple to use if you are not a marketing person!

Vorteile

The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

Nachteile

If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.

Vorteile

Happy Mailerlite client for over 5 years. I love the ease of use of their interface. E-mails look like they should look like, on all possible devices. Best value for money, should not want to switch to anything else.

Nachteile

Sometimes, our landing page displays an error. In that case, we contact support and they fix it in 1 minute.

Vorteile

The ease of creating different groups and segments, tracking subscriber interaction, setting up automations, and integrating numerous landing pages.

Nachteile

I really want to be able to use an existing campaign to create a template! And I want the option to change sending settings when I duplicate a campaign (I want to duplicate so I don't have to rebuild the bones- just the content. But then I don't have the option of switching between a campaign that does auto resend or not and setting up sending by time zones or not). Very annoying. Also, you used to be able to butt sections up against one another where the background color would extend smoothly. Now there's always a white space, say when I want to add three buttons to the bottom of a text block.

Vorteile

The software is easy to use, but it is the live chat support that is amazing. So many software make it difficult to talk to a human. I am with ML for that reason!

Nachteile

It is difficult to assign tags. With other clunkier software, I can assign a tag to any link I send. It really helps with segmenting a list.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

Mail Chimp is perhaps one of the WORST email service providers I have ever experienced.Mailer Lite is very visual, easy to use, and affordable.

Gründe für den Wechsel zu MailerLite

No coding. Visual drag and drop builder. Affordable. Live chat support.

Vorteile

Automations have changed the way I look at email marketing. Such a revelation!

Nachteile

I expected the free trial to allow me to invite my team as users to test it out with me, but I could only create 1 user unfortunately.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Warum MailerLite gewählt wurde

We needed a solution that mainly simplified email marketing for us. We didn't need the robust CRM features as we are still a start up.

Zuvor genutzte Software

SuiteCRM

Gründe für den Wechsel zu MailerLite

It seemed the easiest to use, and had a handy free trial to get a taste before committing. It also helped that the monthly fee of the highest plan on MailerLite, was more reasonably priced than some of the starter plans of other products.

Vorteile

It took me a day to be able to create a campaign and manage it. Really easy to use. Excellent support (automatic, but easy to get to human if automation does not answer your question)

Nachteile

limitation on formatting the emails and sites. I suppose it is the price for the simplicity. While the automation is reasonable, it does not allow to tweak mobile look and feel. Sometimes it is different to what I need.

Vorteile

1000 subscribers for free. Website and website builder are free (and have more features than at least one other prominent email management tool).

Nachteile

For the website builder, Ive struggled with carrying a consistent custom theme from page to page. Some options aren't intuitive.

In Betracht gezogene Alternativen

Wix

Warum MailerLite gewählt wurde

MailChimp free plan recently degraded

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Integration with email list and website. Generous free plan.

Vorteile

This is an easy-to-use, easy to setup, and easy to maintain system, that doesn't cost the earth for smaller businesses. Great set of features with easy mail construction tools, and some great visual features for better email appearances. Also has easy database management and personalisation tools.

Nachteile

Not much. Pruning and managing subs database is always painful, but not particularly more so in MaileLite. The builder is goog, but could do with some more specialist modules relevant to book publishers, perhaps.

In Betracht gezogene Alternativen

Sendinblue und Mailchimp

Warum MailerLite gewählt wurde

YMLP was a bit outdated, and didn't offer the features and visual quality of MailerLite.

Gründe für den Wechsel zu MailerLite

Mostly price-vs-customer database size, but available features was abig part of our decision, with MailerLite offering more features for construction, and ease of use for our less-tech savvy staff.

Vorteile

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

Nachteile

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

In Betracht gezogene Alternativen

ConvertKit

Warum MailerLite gewählt wurde

I was with Mailchimp for years, but it had become extremely expensive and I could no longer justify what my newsletters were costing to send. I tried SendinBlue but onboarding was a mess and the backend was extremely clunky. I switched to Flodesk, but unfortunately, they seem to be working through a lot of issues that are to be expected when a product is still in beta. MailerLite seemed to be the best value, and after having used it for the last six months, I definitely believe it is.

Zuvor genutzte Software

Sendinblue und Mailchimp

Gründe für den Wechsel zu MailerLite

Cost

Vorteile

MailerLite makes it so easy to get started with email marketing. They do make you jump through a few hoops to verify your account if you don't have a website, but that contributes to their high deliverability rate.Once your account is approved, you can import your subscribers and send a campaign in less than an hour. And their customer service is top-notch!

Nachteile

There are a few advanced features that MailerLite is missing, so if you will be relying heavily on evergreen funnels to fuel your business, I would not recommend MailerLite.

In Betracht gezogene Alternativen

ConvertKit und ActiveCampaign

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

I chose MailerLite over their competitors because you can't beat the offering on the free plan, or the ease of use as compared to other platforms.

Vorteile

The list management protocols work excellently to create a really clean database of the most useful contacts. Not only does this reduce the overall cost of running our campaigns, it also affects the outcome of our campaign impact assessment results. We no longer get to factor in dead weights in our computations, which used to come up really short and make us feel like we failing woefully. Until MailerLite cleaned it up and gave us true measures of our actual impact.

Nachteile

Some of the most advanced embedded tracking features are a bit intrusive and feel like an invasion of the privacy of our clients, even though they do end up providing us with very valuable insights on our campaigns and the market.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu MailerLite

MailerLite had the best promotional ads and online resources.

Vorteile

Over the years, I have tried many email marketing services and I must acknowledge that MailerLite is a great alternative to MailChimp. They have really nice landing page options even if you're using their free plan. Beyond the landing pages, I did not end up choosing MailerLite as my "forever" email marketing provider though. I teach women how to start their own online business and if one of my students did not have a website I could not refer them to this provider. You need a website and a domain email address in order to use this service.

Nachteile

Some entrepreneurs are just starting out and they do not have a website yet. There are many online business owners who that want to build their email list before building their website. To get access to MailerLite however, you need a website. So, unfortunately, I cannot recommended this platform to my business friends who don't have a website yet.

Vorteile

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Nachteile

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Vorteile

Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features. But what really impresses me, time and again, is the customer service. No one likes it when stuff glitches or they run into an issue, but I can say with 100% sincerity and honesty that I actually LOOK FORWARD to interacting with the MailerLite customer service team. They are quick to respond, easy to understand (not sure if they're all native English speakers, but they sure come across as such), clear in their instruction, and seemingly always in a good mood. It doesn't matter how frustrated I am with whatever issue I'm experiencing, I always leave a MailerLite customer service exchange with a smile on my face.

Nachteile

Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.

Vorteile

I like the many features included with the software for a reasonable monthly (or yearly) fee. Such as the ability to create different groups to manage email marketing topics. I particular enjoy using the autoresponder emails feature as this is a great way to utilise email marketing and Mailerlite have a very user friendly interface, making a potentially complex task easier to carry out. I also enjoy the extra features including the landing page templates to capture new email signups.

Nachteile

The only issue I had with this product, and why I did not give it 5 stars, is the email deliverability rate. Whereby occasionally my automated emails were not being sent to new email signups and they were not able to complete the sign up process, being classed as unconfirmed in my email list. This was inconvenient as sometimes I would receive emails from people saying that they signed up but had not received a certain product I was offering for new sign ups. However, after researching this topic, I learnt that this is actually a common issue with most email network providers and that Mailerlite has one of the best deliverability rates overall. Therefore I have stayed with Mailerlite and I hope that this is something their software will improve on over time.

In Betracht gezogene Alternativen

ConvertKit und Mailchimp

Warum MailerLite gewählt wurde

The features with Mailerlite were more appealing, more professional and better value for money.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Because Mailerlite provides everything that I need for my current email marketing campaign, for a reasonable cost that I am happy and willing to pay.

Vorteile

Ease of use
Cost
Support (really great support, from all the team...like [SENSITIVE CONTENT],...)

Nachteile

You need to pay according to the total subscribers you have... even if you don't use them... It would great to be able to have as many subscribers as you want and only pay to send emails...like SendinBlue.

In Betracht gezogene Alternativen

Moosend und Sendinblue

Warum MailerLite gewählt wurde

Because Mailchimp started to offer less in the free account, and Mailerlite is really better !

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Ease of use Features Dynamism of the team

Vorteile

Simple straightforward to roll out and import your subscribers.
Subscriber management is very simple with groups and the free tier is very generous for under 1000 subscribers.

Nachteile

API is a big dodgy and sometimes fails with vague response code and a retry mechanism is required to mitigate that.

In Betracht gezogene Alternativen

Sendinblue

Warum MailerLite gewählt wurde

Slow and hard to use interface. Poor value for high pricing.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu MailerLite

Simplicity of interface.

Vorteile

During these last few weeks, I have built my own website, two landing pages, and I created several e-mail campaigns for my own business. Normally I don't like doing these things, because technical stuff is not my natural habitat, or talent . However, I loved using MailerLite! I learned to do everything myself just by watching the videos in the MailerLite Academy. I could follow every step and do it myself. MailerLite is very user friendly. Even more important, when I make something, it looks great. Now I am really proud of what I have created. When I had a question, I just asked a question to the support team and they are very helpful, and nice. I can definitely recommend MailerLite to everyone!

Nachteile

There were only 2 minor inconveniences in the software, that had to do with the header, and with links to photos in an image-grid. I have asked the support team for help and they did great.

Vorteile

The program has the most flexibility in design and automation that we've seen, with the best pricing for these features of any program for a small business. Automatically pull in products from your website with pricing, description and image all set - That saves a lot of time when you want to feature an item, and directs people right to its page to purchase it. Include images, videos, blog posts and tons of other items in your email anytime.

So, features are great, but at some point, you're going to run into something you don't know how to do. That's where it's important to have a great support team backing up a product, and MailerLite's is SUPERB! They usually get back to my email within a very short time, and they almost always can point me to a tutorial video for just the thing I'm trying to do, as well as giving me an answer within the email and an invitation to write with further questions. Their tutorials are professional, well-planned, and easy to follow. Everyone I've spoken with through the years has been friendly and happy to help.

Nachteile

My biggest challenges have been little things, like not being able to automatically segment customers by the US state they're from. (We'd like to be able to send out some emails just to people within driving distance.) However, I haven't been able to find that on any other program, either, yet. If they could add it, though, it would put them even further above others!

Vorteile

For me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).

Nachteile

My biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.

In Betracht gezogene Alternativen

Mailchimp